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This 6-minute film features works from the exhibition In the Tower: Barbara Kruger, presenting Kruger’s profile works—images of faces or figures seen in profile, over which the artist has layered attention-grabbing phrases and figures of speech. The film is narrated by the artist, who discusses her background, process, and methodology. It covers Kruger’s early career beginning in the 1970s as she transitioned from her work as a layout editor for Condé Nast to the art world. By the end of the decade she had begun her “picture practice,” a conceptual approach that involved culling images from manuals and magazines and adding attention-grabbing language using her signature style of direct-address, complete with personal pronouns and active verbs. Kruger’s work now spans a variety of formats, from paste-ups to large-scale silkscreens and photographs, billboards, multichannel videos, and book-cover designs. This film was made possible by the HRH Foundation.

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