For the past three years, the IMA has been a museum leader in video production, focusing much of their new media efforts on documenting the work of contemporary artists, talks from leading scholars and activists, documentary productions and exhibition-focused interpretive content.

With the launch of ArtBabble, the Indianapolis Museum of Art will include a selection of their videos from YouTube and iTunes U, including the award winning series, Roman Art from the Louvre webisodes. In addition to these videos, the IMA will also debut new content, including a major documentary on artist, architect and environmentalist, Maya Lin.