Nic Hess's Spindle Implosion

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Nic Hess's Hammer Project
0:00:08
Swiss artist Nic Hess is known for his inventive wall works composed almost entirely of masking tape. Like a master graffiti artist, he turns everyday imagery into bold graphics often borrowing logos from corporations such as Chrysler, AT&T, Nike and even Mary Long cigarettes. Mixing drawing, bright colors and icons from a variety of sources, Hess makes us reevaluate our understanding of familiar signs in consumer culture. In his elaborate compositions he draws new connections and weaves a loose narrative of worlds colliding and visions exploding.

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CATALOGUE: 51 Views of Mount Matterhorn
0:02:36
From the pouncing puma to the bow-tied rabbit head, Nic Hess's artistic analysis decodes the daily discourse of signs as practised by our consumer and communications society. His wall installations weave brand name symbols into a new vocabulary for new stories, ultimately undermining their intended commercial purpose, and challenging the supposed intellectual levelling of the world with a playful, ironic attitude full of implications.

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At the close of his installations, artist Nic Hess removes the used tape, wrapping it into densely packed balls. This video documents the de-installation of his Hammer Project "Automatic Crash Response" (2009).

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