The Melvin & Bren Simon Director and CEO of the Indianapolis Museum of Art, Maxwell L. Anderson, addresses Museums and the Web 2009 (MW2009) in Indianapolis. From the Archives & Museum Informatics website: As social networking continues to grow, a priority for museums should be to open the experiences they offer on-site to visitors online. By prioritizing production of web-based high-definition video, real-time transparency in reporting out museum activities, and new avenues for audience participation, museums may be able to stand out in the increasingly cluttered media landscape.