Barbara Haskell is a long-time curator at the Whitney Museum of American Art and a well-known scholar on American modern art. Among the landmark exhibitions she has curated are The American Century: Art & Culture, 1900-1950 ; BLAM! The Explosion of Pop, Minimalism, and Performance, 1958-1964; Oscar Bluemner: A Passion for Color; Georgia O'Keeffe: Abstraction; and Robert Indiana: Beyond LOVE, on view at the Whitney September 26, 2013-January 23, 2014. Haskell will discuss the works of Robert Indiana, creator of one of the iconic images of twentiethcentury pop art, LOVE. A popular culture hit, the design appeared, without Indiana's permission, on a wide range of commercial products. His attempt to reclaim the image from a cliché by remaking it in multiple editions of prints and sculptures alienated critics. Haskell examines the evolution of Indiana's themes within the context of the marketing of his work and offers insight into how we judge artistic reputations.