Museum Boijmans van Beuningen is producing its own television series together with RTV Rijnmond, Popov film and RO Theater. In Boijmans TV, the museum building provides a changing backdrop three main characters: a major work from the collection, a high profile artist exhibiting in Boijmans museum and a museum visitor who has the illusion of being in a different world. The series is being broadcast weekly from 14 April 2010 by the regional television station RTV Rijnmond. Boijmans TV has been developed with support from the VSB Fund, partner in education to Museum Boijmans van Beuningen.