On the occasion of A Logo for America’s first UK activation, artist Alfredo Jaar and curator Pablo León de la Barra discuss the artwork’s conception as a “modest gesture” and its acquisition of “a new urgency and a new meaning” in the current geopolitical context. The work was shown from July 28 to 31, 2016, in conjunction with the exhibition Under the Same Sun: Art from Latin America Today at the South London Gallery (June 10–September 11, 2016).