In a witty and playfully subversive multimedia presentation, the Propeller Group’s Matt Lucero, Tuan Andrew Nguyen, and Phunam marshal their considerable storytelling and promotional talents to announce a new creative icon aimed at encapsulating the aims of the Guggenheim UBS MAP Global Art Initiative. Their campaign, they explain to No Country curator June Yap, incorporates the image of an axe (“the first human-made object”), the metaphor of the axe fight, and a tagline: “We will not rest.” [April 18, 2013 symposium]